Certifications / Sports Management / Level 1
Foundations of Sports Management
Understand how a commercial sport organisation actually makes money — and where it loses it. Budgets, ticketing, CRM and the operational basics behind every matchday.
- Total content
- 12h
- Modules
- 4
- Lessons
- 20
- Language
- EN
Total content
Modules
Lessons
Language
What you'll learn
- Read and build an event budget with realistic cost lines
- Explain how ticketing inventory and pricing tiers are structured
- Track a sales pipeline in a CRM and report on it
- Describe the revenue mix of a typical club or venue
- Identify the operational risks that sink a matchday
- Write a sponsorship one-pager that a commercial lead would send
Curriculum
4 modules · 20 lessons · 12 hours
- The five revenue lines12 min
- Matchday, media and commercial14 min
- Where the margin actually is13 min
- Reading a club's published accounts16 min
- Module 1 quiz10 questions
How you're assessed
Who this is for
Graduates targeting club or venue operations roles
Staff moving into a commercial function from elsewhere
Volunteers and interns wanting the vocabulary of the job
Anyone planning to continue to the Level 2 certification
Requirements
No prior experience is assumed. You will need a spreadsheet application — Excel, Google Sheets or LibreOffice Calc are all fine — for the budgeting exercises.
Tools covered
- Excel
- Google Sheets
- CRM concepts
- Ticketing platforms
Common questions
Is there a final exam?
No. Level 1 is assessed by the quiz at the end of each module, scored instantly, with unlimited retakes. The final examination is a Level 2 feature.
Do I need a finance background?
No. The budgeting module starts from what a cost line is and builds up from there.
How do employers verify my certificate?
Every certificate carries a unique ID. Anyone can enter it on the public verification page to confirm the holder, track, level and issue date.
Is there a deadline to finish?
No. Access is lifetime and the course is entirely self-paced.
